Strategy Plans

Do you have an idea for your business but don't know where to start? Or maybe you need some help figuring out the next steps to take?

Strategy plans is where I work with you to create a strategy guide tailored to your business and audience designed so that everyone on your team - from designers to social media managers - can execute it perfectly.

Bronze

Small but mighty, the Bronze plan is flexible enough to be used on promotional campaigns, brand reviews, smaller activations, or when you need a fresh perspective.

 

With this plan, you will get:

  • An audit of your brand

  • A deep dive into the consumer you are trying to reach

  • Thorough research and analysis of the industry and the competition

  • A review of relevant cultural trends

  • The key insights and themes behind the data, that you need to capitalise on, to move your business forward

Silver

In the Silver Plan, we work together to turn your vision and purpose into a brand with the strong foundations for your business to grow and thrive.

With this plan, you will get:

  • A deep dive into the brand itself, the consumer, the competition, and the cultural environment,

  • A core creative idea that acts as a springboard for future activations

  • A solid brand positioning framework that includes the brand personality, essence, core values

  • The brand’s core message, tone and style of messaging that can communicate what the brand stands for and to whom

Gold

The Gold plan is for brands that want to go one step further. In short, it identifies opportunities for how to best bring your brand and idea to the world.

  

With this plan, you will get:

  • A 360 deep dive

  • A core creative idea that will act as a springboard for future activations

  • A solid brand positioning framework

  • The brand’s core message, tone and style of messaging

  • A market activation strategy plan